In S Club appeared in various promotional efforts by Sunny D in their re-branding attempt and released a exclusive “single” featuring ‘Sunshine’ (from the bands third album) and a brand new song ‘Hey Kitty’ as featured on their fourth album ‘Seeing Double’. They also ran a competition in several magazines to have an ‘S Club Party’.
Joining fellow pop stars Britney Spears and *NSYNC, S Club loaned their image to Pepsi Co for use on their labels for use within the United Kingdom. They also released a special version of their song “Reach” which was sold as an exclusive 5″ single. The band was also featured on packaging for the short lived ‘Pepsi Blue’.