Jo began her singing career at a young age, singing as a cabaret singer under the name Joanna London. As she grew up she began auditioning for bands. She began a lead singer in the German band 2-4 Family. Whilst in the band Jo was included in the bands debut single “Stay”. Following the success of the single (Peaking at #8 in the German Singles Charts) Jo left the band.
She become a member of S Club 7, which wound up being a BRIT Award-winning British pop group created by former Spice Girls manager Simon Fuller. The group rose to fame via their own BBC television show which ran for 4 seasons, in addition to several television specials and a hit movie they also sold a whopping 16 million records worldwide and launched four number one hit singles in the United Kingdom. S Club lasted the standard shelf life of any pop group and disbanded after 4 years.
Jo’s first solo endeavor was a cover of “Every Kinda People”, which was included as a bonus track of ‘Seeing Double’ (S Club’s last album), the single was cancelled and following the demise of the band Jo briefly signed with S Club manager Simon Fuller, along with Rachel Stevens. However, Jo took a hiatus from music and recovered from a her back condition. In 2006, Jo signed a record deal with Sanctuary records. Jo began on a number of summer festivals where she debuted new music including her debut single “What Hurts The Most”. The single was finally released in September of 2005, with her debut album “Relentless” following a week later. Both the album and the single stalled in the charts. A second single “Relentless” was expected for release in January of 2006, but never materialized.
Jo left the record label in 2006 after they filed bankruptcy. Jo then participated in “Just The Two Of Us” and was partnered with Chris Fountain. The pair finished 3rd in the competition after failing to gain enough votes with a rendition of the S Club classic “Never Had A Dream Come True”. The following year Jo participated in Celebrity Big Brother. She was evicted from the house on Day 24, and after reports of her racism she slipped into a deep depression and contemplated suicide.
A good time went by before Jo came back into public eye. In January of 2008 Jo appeared on in the Daily Mail stating she was 6-Months Pregnant. On May 18, 2008 Jo gave birth to a baby boy Lenny. Following the birth of Lenny, Jo joined former S Club members Bradley McIntosh and Paul Cattermole to perform S Club classics at university festivals, gay clubs and pride events, among other venues. In 2012, Jo hit the studio and recorded a rendition of “In a Broken Dream” with The Popes which was released on their album “New Church”.
In 2021 Jo announced she had stopped performing with S Club 3 and began releasing music as a solo artist, including unplugged versions of “Don’t Stop Movin'”, “Relentless”, and “Never Had A Dream Come True”. All of which leading up to the release of her second studio album “With Love” including the new singles “On The Surface” and “Sweet Surrender”.
Jo continues to perform around the United Kingdom promoting her album and being a mum to son Lenny!